Google started experimenting with a new feature on Google Maps, which shows specific prices for selected hotel listings, very much like hotel price comparison websites. But unlike Kayak & Co., Google is not retrieving hotel rates from supplier XML feeds, but Google AdWords advertisers.
Google Maps is often one of the first stops travelers make to find and compare hotels. Today Google started experimenting with a new feature, visible to a small portion of users, to help make that process even easier by showing specific prices for selected hotel listings.
With this feature, when you search for hotels on Google Maps you’ll be able to enter the dates you plan to stay and see real prices on selected listings. You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicated by the “Sponsored” text, and click through to reserve a room on the advertiser’s site.
This new feature will not change the way that hotels are ranked in Google Maps, the company says. Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors, regardless of whether there is an associated price.
Fuente: Google earth and map team blog
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