How hotels are using Facebook

Much like Twitter, Facebook should be considered as an extension to your existing customer service and communication functions rather than an outright sales channel. That being said, many hotels are using it as just that. Here is a new whitepaper on how hotel brands are using Facebook.

One of the major challenges of engaging in social media is the significant time investment required. It is not enough to create a profile and expect users to stumble across it – hotels need to be proactive and engage with consumers. Some hotels do just this with a combination of announcing news while also chatting with potential and past guests. Other hotels use Facebook as a broadcast only platform whilst some just create a profile and abandon it. Only those who engage and use it as an extension of their customer service department can reap any benefit.

Most social media platforms can only be used for marketing through engagement. Creating then abandoning social media profiles can reflect badly on a brand and will not be as effective at communicating to customers with. Engagement needn’t take a tremendous amount of time.

If you are undecided about whether to engage in Facebook then ask yourself if your core audience are already interacting on this space. If they are, then there is a good reason to engage with them and use Facebook to push brand awareness, solve customer service issues and promote special offers or late availability issues.

Fuente :Hotelmarketing.com