Social sites get people talking, but marketers must earn trust

According to new social media market research, brands need to place a greater focus on non-advertising marketing activities, engaging on the social media user’s terms.

All those conversations, whether in person, via email, on the phone or elsewhere on the web, however, don’t make social site visitors loyal—internet users expressed the least loyalty for such properties, compared with portals or OPA member sites. They were also most likely to say social sites were not a very good fit for their information and entertainment needs.

The OPA’s findings are in line with the annual customer satisfaction report from ForeSee Results that found Facebook among the most disliked sites on the web after its many disagreements with its own user community and several privacy debacles.

Fuente: e-marketer.com