It has been an interesting week for online travel. There have been a couple of key announcements from Google that could dramatically change hotel’s PPC strategy and on the mobile side of things, John Tigg, head of mobile at Yahoo, claimed that the travel sector are playing catch up when it comes to mobile marketing.
Google first stirred up a bit of a storm in the travel sector last week, when they announced a trial of hotel price listings in Google Maps. Google brought up text results to the left of the map, that showed a dropdown of hotel price listings.
So why did this create quite a furore? Because the text results are based on an advertiser’s prices in PPC ads. Anyone that has ever worked in the online travel sector will know that hotels and travel agencies have an aggressive SEO strategy – being number 1 in Google is a hallowed ground that is fought tooth and nail. So what this potentially means is that while you may have successfully fought your way to the number 1 spot, that could quickly be irrelevant if the hotel in position 3 has a PPC ad that advertises a cheaper rate hotel.
From a consumer point of view, this is an excellent move by Google. As they are also going to allow you to search by available date, it has made searching for a hotel room that little bit easier - entire trips can theoretically be planned out without ever having to leave your first search destination - Google.
Fuente: simplyzesty.com
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